http://www.juliatuohy.com/work daily 0.75 2018-01-31 https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517288842242-48DOB64WEQJG1YHCYB3Z/41590024.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517289964723-YHXJQ2KL2XKY8RAF2TDI/60020009.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517288996147-ZLRXTV1US46JS1WG8C2B/41590012.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517289576574-864ZKAT8KZ538ZFA6RGY/1936574_665434461956_355634_n.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517288704094-Z2ULWHN5JCJIKSNHU7UH/41590025.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517290517300-NHM0MH6FTHY6Y2GUJBTM/41810022.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517288209307-RLHJDJI2H1RLU3XUZ5Q3/69920021.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517287832500-7A3NAOEDAO4DYBCHQK5F/69900008.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1516318704162-8BZ6CJGSQEKF6FVR7ZQM/70600011.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517289131366-GZRVF1ZDAW7D47X57APP/1936197_660340615066_3349345_n.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517364492452-O0J8RSNUN5ZNH3D7W78U/23490009.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517286135332-VQREQGNAOOC5IFFMIDR0/60020008.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517287339953-8T965B7C3879IWA5IIZS/69910003.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517287542407-WB1PD5YFFV9KCRI2ZK55/69890010.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517290136507-FFMKP160H58L7TUOYRV8/70600008.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517364042495-Q7ZCYFE03MTAAT6EO334/23500016.jpg Photos https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1517285247777-2JY9FZXTNE4IW6SXD1UI/23490010.jpg Photos http://www.juliatuohy.com/design daily 1.0 2024-04-15 https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/706b6c54-e375-4b49-ba3c-c9dfd8691678/Slide+16_9+-+45.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/0eacbb67-138f-4e43-8aee-6e1bb1bf1dc4/Frame+627677+%286%29.png Product Design - Results Motivation in this instance is linked to both future and past tasks and should influence the hierarchy and layout of page elements. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/eb10a405-183d-4e65-828b-40e09803bcbf/Slide+16_9+-+39+%281%29.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/14ada9fe-445b-488a-9e62-41f5a83f2520/Halo1.png Product Design - Building habits with Halo Lead UI & UX ⸱ 2022 End-to End Mobile App Design Visual UI Evolution Moderated User Study Figma / React Native https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/a12ac982-bc15-47e8-81f0-9836a9b73047/Frame+627678+%283%29.png Product Design - Problem Halo App had outgrown its current framework and needed a visual refresh, all through via the Fitness Plan feature set. So I set out to design a fitness plan page that users found motivating, informative and easy-to-use, while also improving system visuals https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/9053d1b5-ee83-4ed8-a416-b73217f594ba/TV+-+2+%281%29.png Product Design - Process Foundational IA work required constant cross team collaboration: fitness as a feature overlapped with all other wellness domains in Halo App. The CX called for curated goal based data visuals, and an overall compelling Fitness Plan page. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/7c041d94-a657-425f-be5b-9eb19052c244/Slide+16_9+-+42+%283%29.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/e3132f7d-8c7b-4158-817f-048d54f55f19/Halo_2.png Product Design - Testing Users were asked to “progress” through a mock fitness plan and react to the UI. I also asked open ended questions related to feelings about working out, staying motivated and general fitness goals. Does the user feel motivated to stick to their plan when engaging with the page? Is it clear what the user has to do next? Is the user able to see track their progress? https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/914ad912-33bc-4cab-88ca-5dbec34be5c6/Frame+627684.png Product Design - Process Building a design system for the app framework from the ground up required working closely with dev from the beginning to ensure component parity. Component Audit/Inventory Redesign with atomic design best practices Improve cross design team communication Work with brand on Alexa vision Address a11y issues, like font scaling https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/ea3df68d-b1b5-415b-b32e-86ae739ce7f7/Frame+627683+%283%29.png Product Design - Alexa on your phone Visual UX Design Lead ⸱ 2016-2020 Atomic Design System Creation/Execution/Evolution A11y first Sketch / React Native https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/bf4288ee-a42a-4315-9f3b-b9f74e307552/Slide+16_9+-+48.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/bbea45d7-63a3-4c62-ac27-abe3245cb678/Frame+627686.png Product Design - 4-star design With the re-platform and launch of the new design system, the Alexa App rose from 2.6 stars to over 4 in the App Store. Light/Dark Theme Support Major A11y Improvements Personalized Experience Modern Visuals https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/5724a244-576c-4b72-b825-df0c2e002901/Slide+16_9+-+46.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/c874c550-4797-466a-a9e3-150944d85d6f/Slide+16_9+-+31.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/96ea6b45-4712-4701-9989-9005dd4263a7/PV_1.gif Product Design - Process By 2021 Prime Video was long due for a cross platform redesign and brand refresh. I led the mobile platform through the redesign from 2021-2022. Component and a11y audits were done to prepare for the overhaul. Modernizing the brand, as well as improving a11y were top of mind. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/19db8a21-18db-4028-8411-bc5cdfe6c992/Slide+16_9+-+50.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/058a67d2-f22b-4a7a-ae19-8d8088cd02a2/Slide+16_9+-+49+%281%29.png Product Design - Prime Video’s first glow up Sr UX Design, Lead of Design Systems ⸱ 2020-2022 Atomic Design System Creation/Execution/Evolution A11y first Sketch / React Native https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/c7bb99d3-3bb0-4775-bc3c-5c0a924befcb/Montrail.gif Product Design - Shop from home When the product line is small and specialized you can let users shop directly from the home page. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/f8c3bcab-ce6b-4f15-b740-386db35235c2/Slide+16_9+-+53+%281%29.png Product Design - Make it feel real The product detail page became an opportunity to make it feel as visceral as an in store shopping experience. Things like tread, support style, uses all needed to be front and center. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/8bd906bc-0988-46bb-be36-3cb9852012c1/Frame+627690+%282%29.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/ec104ae4-2b34-40a8-ab4d-c40751941f25/Slide+16_9+-+51.png Product Design - Elevating a cult running brand Sr Designer ⸱ @ Live Area Labs ⸱ 2013 Responsive Design, Branding E--Commerce Adobe Suite / Demandware https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/93f10092-9bcc-4f3b-abaa-6bf14f07d55c/Alexa+Routines+1.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/5ef213dd-9e98-422d-b42a-2654b849c7d9/Alexa+Routines+5.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/389ba023-1d20-47aa-98d3-abe666a817c3/Alexa+Routines+2.png Product Design - Make it stand out The original launch of routines had a very utilitarian look and user experience. Creating hierarchy and scalability was challenging. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/bd6eab9d-0cb1-4fbd-95e5-d5dc47a1d924/Alexa+Routines+3.png Product Design - Make it stand out First Time User Experience Here the beginning user is led through routine creation with smart suggestions and instructive copy. The design also features the new visual and UI work featuring larger tap target sizes, hierarchy and intentional color. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/67b8073e-32f3-4027-a990-33c0f6e653d1/Alexa+Routines+4.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/02859d12-330f-43f7-96be-b1070d317704/Hinge+2.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/ba67b90a-fecd-46a9-9727-fdc82ec5cb98/Hionge+7.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/adac170f-290e-4624-a0a7-d06edac2c926/Hinge+6.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/c62f3cee-bf60-418e-aff4-fb8a172a1b21/Hinge+4.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/8314a503-a56d-4551-863a-491a86be2420/Hinge+3.png Product Design - Brand expression in mobile When I began working at Hinge Health in April of 2023 I was tasked with evolving the brand expression within the mobile app. The app had never gone through a redesign and was feeling stale despite a minor update earlier that year. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/ffdbff89-a4d2-4f0a-a535-f3f90d049d41/Higne+5.png Product Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1675633058337-XPG3R0MZF08AQD44OHJ5/Frame+627687+%282%29.png Product Design https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1675633090588-632PFH2YW9MS6RXW8MU5/Frame+627688+%281%29.png Product Design https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1675633017120-BFG5NVUM71K78N9E1AYZ/Frame+627681+%282%29.png Product Design https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1713150798967-46Y3I176G5H98UGW2RV8/Frame+627679.png Product Design https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1713150912610-DOEPGOXDFIPD3SNEHB5D/AlexaRoutines.png Product Design https://images.squarespace-cdn.com/content/v1/56a16f2269a91a479f66d8a0/1713153040322-NN6WJMLSX0CZF8ODGMIF/Hinge+1.png Product Design http://www.juliatuohy.com/contact daily 0.75 2023-02-05 http://www.juliatuohy.com/contact-york daily 0.75 2023-02-06